- Spreer, Philipp
PsyConversion®
- 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce, GPSR ComplianceThe European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this.If you have any concerns about our products you can contact us on ProductSafety@springernature.com.In case Publisher is established outside the EU, the EU authorized representative is:Springer Nature Customer Service Center GmbHEuropaplatz 369115 Heidelberg,...
- E-Book,
- Springer Fachmedien Wiesbaden
- (2024)
- Format: PDF
- (mit Wasserzeichen)
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This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.
Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for ...
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DETAILS
- PsyConversion®
- 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce, GPSR ComplianceThe European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this.If you have any concerns about our products you can contact us on ProductSafety@springernature.com.In case Publisher is established outside the EU, the EU authorized representative is:Springer Nature Customer Service Center GmbHEuropaplatz 369115 Heidelberg,...
- Spreer, Philipp
- E-Book, 307 S.
- XXI, 307 p. 373 illus., 2 illus. in color.
- Sprache: Englisch
- ISBN-13: 978-3-658-44593-5
- Titelnr.: 97588013
- Springer Fachmedien Wiesbaden (2024)
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