Power of persuasion

The book "The Power of Persuasion: International Marketing and Global Relationships" offers an in-depth analysis of the persuasion strategies that have evolved in the field of international marketing, exploring how these practices influence consumer behavior in an increasingly globalized world. From its beginnings in the 19th century, when advertising focused primarily on the tangible characteristics of products through print advertisements, to the digital revolution of the 21st century, the te ...